Authentic Thai Spice in Hell’s Kitchen

Pure Thai Cookhouse
766 Ninth Avenue
New York, NY 10019

I love spicy food. It’s a fact of life, and I’m always on the hunt for a new dish to satisfy my heated cravings. For me though, even better than a dish that makes me sweat, is a plate of food that also brings flavor to the party.

Photo Mar 21, 6 57 43 PMPure Thai Cookhouse is a small, hole in the wall restaurant in NYC’s Hell’s Kitchen neighborhood styled after a historic Thai shophouse. Pure is the sister restaurant to Chef David Bank’s Land Thai Kitchen, located on the Upper West Side. While Land is also known for its spicy dishes and heat, it features more traditional Thai meals. Pure specializes in dishes found from Thai street vendors, as well as farm dishes or rural and market dishes throughout Thailand. The food at Pure is super authentic, and takes you on a culinary tour of the many regions of Thailand. While it only has about 20 seats, this place is packing people in for its bold flavors, great service and unique spin on Thai eats. This is a great place to take a date, some friends or even your parents for elevated Thai food.

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The Chicken Curry Puffs ($8) appetizer might have seemed to be pretty standard fare, but were anything but ordinary. The filling was made from moist caramelized chicken, earthy onions, and tender sweet potato. Although the sweet potato gave it a touch of sweetness, the filling was also flavored with warming spices that gave it a mild touch of heat. The chicken was aromatic, and had an almost creamy consistency from being braised and helped along from the potato starch. The puffs had a perfectly flaky crust, that was slightly chewy with crisp edges. The plate came with four good-sized pieces and garnished with a tangy cucumber relish. The relish not only cut through the heaviness of the dish, but also helped cool it down.

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The Ratchaburi Crab and Pork Dry Noodles ($11/$13 lunch/dinner) is a favorite of mine. The egg noodles are handmade from a secret, family recipe, and you can really taste the difference from those that come in a box. The noodles are dressed with a mild sauce flavored with fish sauce, palm sugar, rice wine vinegar and lime. It’s tangy, sweet, sour, salty and pungent.  The lump crab meat is flaky and delicate, and there’s a lot of it to soak up excess sauce. The pork was slight salty—in the best possible way—with a pleasant chewiness that makes it almost “chashu”-esque, similar to the delicate pork belly found in a bowl of ramen. The yu choy and scallions gave the bowl a wonderful crunch and textural contrast to the other soft components. The sauce is mild enough and the perfect vehicle to spice up with the chili and sauce garnish basket placed on the table. Be careful though, you don’t want to overwhelm the vibrant taste of the noodles with too much heat.

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If you’re in the mood for something more stir-fried or curry style, the Wok Chili Turmeric with Beef ($11/$13) is absolutely delicious. Flavored with kaffi­r lime leaves and thai chilis, the heat is very prevalent in this dish. I ordered it Thai spicy since I love it super-spicy and the beef can definitely handle the heat of the turmeric chili sauce. The asparagus and string beans provide a nice crunch, as well as a sense of freshness to the saucy plate. The chili marinade makes the beef very tender and keeps it from getting dry. The turmeric in the sauce gives it a lovely orange color, and a backbone of warmth. The side of rice is essential to this dish to not only sop up extra sauce, but also to take the edge of heat off of the dish. A generous portion of jasmine rice is included for no extra charge, but for an extra $1 you can get sticky rice. I like to use my fingers to grab pieces of rice and dip it into the excess sauce.

Photo Jun 19, 7 09 54 PMThere’s so many great dishes to choose from on the menu at Pure Thai Cookhouse to satisfy everyone–from a Thai spice novice to a expert noodle slurper. Make sure to check out Pure, and also its sister restaurant Land Thai Restaurant a couple of miles uptown for a meal that will make your face sweat and your taste buds tingle!

2 thoughts on “Authentic Thai Spice in Hell’s Kitchen

  1. Came here via instagram- love your blog! 🙂 I like a bit of spiciness but unfortunately I can’t take spice very well 😦 Luckily there’s always something on the menu that’s not too hot for me haha…..This restaurant looks amazing- nothing like the kind of westernised Thai places I get near me! The bowl of noodles looks so good, and just by the picture, I would never have guessed it was a Thai dish!

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